Cookies Policy

1. Overview Luviwave is provided by MYRVANTA LTD, a company registered in England and Wales under company number 17421962, with its registered office at Dept 6940, 196 High Road, Wood Green, London, England, N22 8HH. In this Cookie Policy, “MYRVANTA LTD”, “we”, “us” and “our” refer to MYRVANTA LTD, while “Luviwave” or the “Service” refers to the Luviwave platform, the website at luviwave.com, and the tools, features and related services available through it. Here we describe the cookies and similar technologies Luviwave uses on its website and platform, what each kind is used for, and how you can control them. This Cookie Policy should be read together with our Privacy Policy, which provides further information about how MYRVANTA LTD collects, uses, shares, retains and protects personal data and explains your data protection rights. Where information collected through cookies or similar technologies constitutes personal data, it is processed consistent with our Privacy Policy. We use cookies and similar technologies consistent with applicable UK privacy and electronic communications requirements, including the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”), together with the UK GDPR and the Data Protection Act 2018 where personal data is involved. Where EU law applies, we also take account of applicable requirements under the EU GDPR and national rules implementing the ePrivacy framework. Where applicable law requires consent before information is stored on or accessed from your device, we request that consent before activating the relevant non-essential technology. Technologies that are strictly necessary to provide a service you have expressly requested may be used without consent where permitted by applicable law. 2. What Cookies Are A cookie is a small text file or piece of information that a website stores in or accesses from your browser or device. Cookies allow websites to recognise a browser or session, maintain functionality between requests, remember settings and perform other technical, security and analytical functions. Some cookies are session cookies, which generally exist only for the duration of a browser session and are deleted or cease to operate after the browser is closed. Others are persistent cookies, which remain on the device for a specified period or until they are deleted. Persistent cookies can be used, for instance, to remember preferences between visits or maintain certain security and consent settings. Cookies may also be classified according to who places or controls them. First-party cookies are set by Luviwave or through the Luviwave domain for purposes connected with our Service. Third-party cookies are set or controlled by another organisation whose technology is used through Luviwave, such as an analytics, payment, infrastructure or other service provider. We can also use browser local storage or session storage. These technologies allow information to be stored within your browser and can be used to maintain application state, remember settings or support functionality that would otherwise require repeated transmission of the same information. Session storage is generally associated with a particular browser session, while local storage may remain until it expires, is removed by the Service or is cleared through your browser. Other technologies may include pixels, tags, software development tools and similar mechanisms that allow technical events to be recorded or information to be transmitted when a page, message or feature is loaded or used. For example, such technologies may help determine whether a page was viewed, whether an error occurred or whether a marketing campaign resulted in a visit or purchase. Luviwave and its service providers may also use device, browser, session or similar identifiers to maintain security, distinguish sessions, prevent fraud, remember settings and operate or measure the Service. These technologies are covered by this Cookie Policy where they perform functions comparable to cookies or involve storing information on or accessing information from your device. 3. Our Use of Cookies We use cookies and similar technologies to operate Luviwave and provide the functionality you request. This includes maintaining essential application state, allowing pages and tools to function correctly and supporting the technical operation of the website and platform. Cookies may be used to authenticate users and maintain account sessions after sign-in. They help us recognise an authenticated session, keep you signed in as appropriate and ensure that requests are associated with the correct account. We use security-related technologies to protect Luviwave, accounts and transactions. These may assist with preventing cross-site request forgery, detecting suspicious requests, maintaining secure sessions, identifying potential fraud or abuse and applying security or usage controls. Cookies and browser-storage technologies may remember choices you make, including language, theme, interface settings and other preferences, so that you do not need to configure the same options each time you use Luviwave. We can use cookies and similar technologies to monitor technical performance and reliability. This can include identifying errors, measuring response times, diagnosing failures, understanding whether functionality is operating correctly and helping us maintain and improve the stability of the Service. Where permitted and, where required, after obtaining consent, analytics technologies may help us understand how users interact with Luviwave, such as which pages or features are used, how users navigate through the Service and where technical or usability problems occur. Where we conduct marketing campaigns, optional cookies or similar technologies may be used to measure campaign performance, understand whether a visit or purchase resulted from a particular campaign, assess conversion and limit unnecessary repetition of advertising. Such technologies are activated only consistent with applicable consent requirements. 4. Necessary Cookies Strictly necessary cookies and similar technologies are used where they are required for Luviwave to function or to provide functionality that you have expressly requested. These technologies may be used to authenticate your account, maintain a secure login session and recognise your session as you navigate between pages and Luviwave tools. Without them, you may be required to authenticate repeatedly or may be unable to access account-based functionality. We can use necessary technologies to manage sessions and preserve essential application state, including information required to keep a transaction, request or workflow functioning correctly while you move through the Service. Security technologies may be used to generate or validate security tokens, including protection against cross-site request forgery (“CSRF”), prevent session manipulation, detect potentially malicious requests and help protect accounts against unauthorised access. Strictly necessary technologies may also support fraud prevention, payment security and checkout functionality. For example, Luviwave or its payment provider may use technical identifiers necessary to securely initiate and complete a one-time payment, detect suspicious transaction activity or protect the checkout process. We can use necessary technical cookies or identifiers for load balancing, traffic routing, infrastructure stability, availability monitoring and other functions required to deliver requests to the appropriate systems and maintain operation of the Service. Where permitted by applicable law, we do not request consent for cookies or similar technologies that are strictly necessary to provide Luviwave or functionality expressly requested by you. Their use is limited to purposes that qualify for the applicable legal exemption. You can configure your browser to block or delete cookies, including strictly necessary cookies. That said, blocking these technologies may prevent important parts of Luviwave from functioning correctly. You may be unable to sign in, maintain a secure session, complete checkout, save essential settings or use other account functionality. 5. Performance & Analytics Cookies We can use analytics and performance cookies and similar technologies to understand how Luviwave performs and how users interact with the Service. These technologies help us identify technical problems, measure reliability and make informed decisions about improvements to the platform. Analytics may provide information about general platform usage, including visits, sessions, navigation patterns and interactions with Luviwave functionality. We can use this information to understand how the Service is used and identify areas that may require improvement. Performance technologies may help us understand which pages, tools or features are accessed, how long particular operations take and whether users encounter technical problems when using the Service. We can use error-monitoring and diagnostic technologies to identify crashes, failed requests, unexpected application behaviour and other technical issues. Information generated through these technologies may include technical context such as browser type, device information, application state, timestamps and diagnostic details relevant to the error. Performance measurements may include page-loading times, response times, availability indicators and other technical metrics that help us assess whether Luviwave is operating reliably and efficiently. Where possible and appropriate, analytics may be aggregated or otherwise structured to reduce the amount of directly identifying information used for analytical purposes. Aggregated or irreversibly anonymised information may be used to understand general trends and improve Luviwave without identifying individual users. Where applicable law requires consent for analytics or performance cookies, these technologies will not be activated until you have provided the required consent. You may refuse or later withdraw that consent through the cookie controls offered through Luviwave. Strictly necessary monitoring required to secure or technically operate the Service may continue where it falls within an applicable legal exemption. 6. Preference Cookies Preference and functionality cookies and similar technologies allow Luviwave to remember choices you make and provide a more consistent experience across visits and sessions. These technologies may remember your preferred language so that Luviwave can display the interface and relevant content using your selected language where that functionality is available. They may remember display preferences such as light or dark theme, layout choices and other visual or accessibility settings. Luviwave may also store interface and editor preferences, including settings relating to how particular tools, workspaces, editors or controls behave. This allows the Service to restore relevant choices rather than requiring you to configure them again each time. As appropriate, preference technologies may remember recently used tools, studios, features or similar navigation choices to make it easier to return to functionality you use frequently. Some preferences may be associated with your Luviwave account rather than stored solely through cookies. Where this occurs, the preference may remain available when you sign in from another device. Account-based personal data is processed as described in our Privacy Policy. Whether consent is required for a particular preference or functionality cookie depends on its purpose and applicable law. Where a technology is necessary to provide functionality you have expressly requested, it may be used without consent where legally permitted. Where it is not strictly necessary and applicable law requires consent, it will be activated only after you have made the relevant choice through our cookie controls. If you disable preference cookies, the core Luviwave Service may continue to operate, but some settings may no longer be remembered and you may need to configure your preferences again during subsequent visits. 7. Marketing & Measurement Cookies Where Luviwave conducts advertising or marketing campaigns, we may use optional advertising and measurement cookies and similar technologies to understand the effectiveness of those campaigns. These technologies are not required for the core operation of Luviwave and are used only consistent with applicable consent requirements. Marketing measurement technologies may help us understand whether a user visited Luviwave after interacting with a particular advertisement, campaign, referral link or other marketing communication. This allows us to measure campaign performance and understand which marketing activities generate visits or purchases. Attribution technologies may associate a visit, registration or other relevant interaction with a particular campaign, advertising source or referral channel. Conversion measurement may similarly help us understand whether a marketing interaction resulted in an action such as creating an account or completing a one-time purchase. Advertising technologies may also be used to limit unnecessary repetition of the same advertising or to measure how frequently particular campaigns are displayed or interacted with. Where applicable law requires consent for advertising, attribution or measurement technologies, they will not be activated before you provide the required consent. Rejecting these technologies does not prevent you from using the core Luviwave Service. You may withdraw your consent to advertising and measurement cookies at any moment through the cookie preference controls offered through Luviwave. Withdrawal of consent prevents the relevant technologies from being used for future processing based on that consent but does not affect processing that was lawful before consent was withdrawn. 8. Third-Party Technologies Luviwave uses third-party providers to support certain aspects of the Service. Depending on the technologies implemented on Luviwave, those providers may place or access cookies, browser storage, pixels or similar technologies through our website or platform. Analytics and performance providers may use cookies or similar technologies to help us measure platform usage, diagnose errors, understand performance and improve the reliability and usability of Luviwave. Where these technologies are not strictly necessary and applicable law requires consent, they will be activated only after the required consent has been obtained. Payment providers may use cookies and other technical identifiers necessary to operate checkout, authenticate transactions, prevent fraud, maintain payment security and comply with their legal or regulatory obligations. Some payment-related technologies may qualify as strictly necessary for functionality you have requested, while others will be subject to applicable consent requirements. Embedded services or content offered through Luviwave may use technologies operated by the relevant third-party provider. Similarly, optional integrations that you choose to activate may involve the use of cookies, identifiers or other technologies necessary for communication between Luviwave and the integrated service. Some third parties process information solely on our instructions, while others may act as independent controllers for particular processing activities. Where a third party acts independently, its own privacy and cookie policies govern the information it collects and processes for its purposes. We do not control the independent cookie practices of third-party websites or services. As appropriate, we encourage you to review the privacy and cookie information provided by the relevant third party before enabling an optional integration or interacting directly with an external service. 9. Managing Your Consent Where required by applicable law, Luviwave provides a cookie banner or similar consent mechanism that allows you to make choices concerning non-essential cookies and similar technologies. You may choose to accept non-essential cookies, reject them or, where available, customise your preferences by category. Refusing non-essential cookies does not prevent Luviwave from using strictly necessary technologies required to operate the Service or provide functionality that you expressly request. Where category-based controls are available, you may be able to make separate choices concerning analytics and performance, preference and functionality, advertising and measurement, or other non-essential categories implemented through Luviwave. You may change your cookie preferences after your initial selection through the cookie settings or preference controls offered through Luviwave. Where necessary, you may also clear stored cookies through your browser and make a new selection when the consent mechanism is displayed again. Where processing is based on consent, you may withdraw that consent at any moment. Withdrawal is effective for future processing and does not affect the lawfulness of processing carried out on the basis of valid consent before it was withdrawn. Your consent choices may themselves be stored through a necessary cookie or similar technology so that Luviwave can remember and respect your preferences. This record may remain even where you reject other non-essential cookies because it is necessary to maintain your privacy choice. 10. Controlling Cookies in Your Browser Most browsers allow you to control cookies through their privacy or security settings. Depending on your browser, you may be able to block all cookies, block third-party cookies, restrict particular websites from storing cookies, review stored cookies or delete them from your device. You may also clear cookies and other website data that have already been stored. Deleting cookies may remove saved preferences, sign you out of Luviwave and cause the cookie consent mechanism to ask you to make your choices again. Browser controls vary between browsers, devices and software versions. You should consult the privacy, cookie or website-data settings provided by your browser or device manufacturer for current instructions. Blocking non-essential cookies may reduce certain optional functionality, such as remembered preferences or analytics-based improvements, but should not generally prevent access to the core Service. Blocking strictly necessary cookies or equivalent browser-storage technologies may significantly affect Luviwave. In particular, you may be unable to sign in, maintain an authenticated session, complete a secure checkout, preserve essential application state or use other functionality that depends on those technologies. Browser settings operate independently from Luviwave's own cookie preference controls. Where possible, we recommend using the Luviwave cookie controls to manage category-specific consent and browser settings where you wish to apply broader restrictions. 11. Cookie Lifespan Cookies and similar technologies remain on your browser or device for different periods depending on their purpose and configuration. Session cookies generally operate only during the current browser session and expire or are deleted when the session or browser is closed. They may be used for authentication, security, navigation and other temporary functionality. Persistent cookies remain for a defined period after the browser is closed unless you delete them earlier. They may be used to remember preferences, maintain consent choices, support security functions or recognise a returning browser as appropriate. The expiry period for a particular cookie depends on the purpose for which it is used. We seek to configure first-party cookies so that they remain for no longer than reasonably needed for their intended purpose, taking account of security, functionality and applicable legal requirements. Third-party cookies and similar technologies may be subject to retention or expiry periods determined by the relevant provider. Where a third party acts as an independent controller, information about its retention practices should be available through its own privacy or cookie documentation. Cookies and associated information that are no longer required for the relevant purpose are allowed to expire, deleted or otherwise removed consistent with applicable technical and retention processes. You may also delete stored cookies manually through your browser at any moment. 12. Browser Privacy Signals Some browsers and devices allow users to send privacy preference signals, including Do Not Track (“DNT”) signals, to websites they visit. There is currently no universally adopted technical or legal standard requiring all websites and online services to interpret DNT signals in the same way. As a result, Luviwave may not respond to a DNT signal where there is no applicable legal requirement or recognised standard governing that signal. Where legally recognised browser-based privacy mechanisms or Global Privacy Control (“GPC”) signals apply to particular processing activities, we will take such signals into account to the extent required by applicable law and technically applicable to Luviwave. Browser privacy signals do not necessarily replace choices made through our cookie consent mechanism. Where Luviwave provides cookie preference controls, those controls remain the primary method for managing the non-essential cookie categories used through the Service, except where applicable law requires us to recognise another signal. 13. Revisions to This Cookie Policy We can update this Cookie Policy occasionally to reflect changes in the cookies and similar technologies used through Luviwave, changes to our service providers, new or modified platform functionality, changes to our operational practices or developments in applicable privacy, data protection or electronic communications law. We can make minor changes, such as clarifications, corrections or updates that do not materially alter how cookies or similar technologies are used, by publishing a revised version of this Cookie Policy. Where a change materially affects the use of non-essential technologies or the choices available to you, we will take reasonable steps to provide notice as appropriate or required by law. If a change introduces processing for which new consent is required, we will request that consent before activating the relevant technology rather than relying on consent previously obtained for a materially different purpose. Notice of material changes may be provided through the Luviwave cookie banner, an in-app notification, a notice on the website, email or another appropriate method depending on the nature of the change. The “Last updated” date at the beginning of this Cookie Policy identifies when the current version was most recently revised. We encourage you to review this Policy periodically for current information about our use of cookies and similar technologies. 14. Contacting Us If you have questions about this Cookie Policy, the technologies used through Luviwave, your cookie preferences or the processing of personal data collected through cookies and similar technologies, you can contact us using the details below. MYRVANTA LTD Company No. 17421962 Registered in England and Wales Registered office: Dept 6940, 196 High Road, Wood Green, London, England, N22 8HH Email: [email protected] Phone: +44 7893 926947 For questions concerning the broader processing of your personal data or the exercise of your data protection rights, please refer to our Privacy Policy or contact us using the same details. Last updated: October 12, 2026